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Pedalstal - speeding up the cycling culture
Boosting sustainable transport and urban renewal in the City of Bradford
THE CHALLENGE
How can the Bradford City Council encourage its citizens in adopting sustainable models of transport, thereby reducing CO2 emission?
THE OUTCOME
“Pedalstal”; an online and offline community platform that increases adoption of cycling as a way of transport by enabling a beneficial sharing and ownership of infrastructures, technologies and services between citizens, cycling communities, local authorities and businesses.
Project Partner
Bradford City Council
EU Begin
Royal College of Art
My role
User Research
Service Design
Platform Design
Collaborators
Astha Johri
Rosa Fernández Cerdán
Duration
Spring 2019 - 12 weeks
01. The backdrop
02. What I did
03. Insight and Strategy
04. The outcome
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