Pedalstal - speeding up the cycling culture
Boosting sustainable transport and urban renewal in the City of Bradford
How can the Bradford City Council encourage its citizens in adopting sustainable models of transport, thereby reducing CO2 emission?
“Pedalstal”; an online and offline community platform that increases adoption of cycling as a way of transport by enabling a beneficial sharing and ownership of infrastructures, technologies and services between citizens, cycling communities, local authorities and businesses.
Bradford City Council
Royal College of Art
Rosa Fernández Cerdán
Spring 2019 - 12 weeks