Pedalstal - speeding up the cycling culture

Boosting sustainable transport and urban renewal in the City of Bradford

01. The backdrop

02. What I did

03. Insight and Strategy

04. The outcome


How can the Bradford City Council encourage its citizens in adopting sustainable models of transport, thereby reducing CO2 emission?


“Pedalstal”; an online and offline community platform that increases adoption of cycling as a way of transport by enabling a beneficial sharing and ownership of infrastructures, technologies and services between citizens, cycling communities, local authorities and businesses.

Project Partner

Bradford City Council

EU Begin

Royal College of Art


My role

User Research

Service Design

Platform Design


Astha Johri 

Rosa Fernández Cerdán


Spring 2019 - 12 weeks