Pedalstal - speeding up the cycling culture
Boosting sustainable transport and urban renewal in the City of Bradford
01. The backdrop
02. What I did
03. Insight and Strategy
04. The outcome
How can the Bradford City Council encourage its citizens in adopting sustainable models of transport, thereby reducing CO2 emission?
“Pedalstal”; an online and offline community platform that increases adoption of cycling as a way of transport by enabling a beneficial sharing and ownership of infrastructures, technologies and services between citizens, cycling communities, local authorities and businesses.
Bradford City Council
Royal College of Art
Rosa Fernández Cerdán
Spring 2019 - 12 weeks